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Centro - News: Centro Named a Red Herring 100 Winner - Press Releases

Centro Named a Red Herring 100 Winner

For Immediate Release

Award Recognizes the 100 Private Technology Firms in North America Driving the Future of Technology

Chicago, IL – May 22 — Centro today announced that it has been selected as a winner of the annual “Red Herring 100 North America” award by Red Herring magazine. This list of 100 privately held companies in North America recognizes those that play a leading role in innovating the technology business. To view the full list, please visit

As one of the winners, Shawn Riegsecker, CEO of Centro, is presenting the company at the exclusive Red Herring Spring 2006 CEO summit, May 23-25 in Monterey, California, where a select group of 300 technology entrepreneurs, investors, and corporate developers will gather to be the first to meet this next wave of disruptive technology companies.

Disruptive technologies and business plans

“With venture capital flowing again, we’re seeing a lot of innovative new companies taking on the established players with disruptive technologies and innovative business plans,” said Joel Dreyfuss, Editor-in-Chief of Red Herring. “The Red Herring 100 North America companies, among them Centro, are pushing and breaking the boundaries of the technology business and we are excited to report on their success stories.”

“I’m so proud of the people I work with to have been chosen by Red Herring as one of the Top 100 Innovative Companies,” said Shawn Riegsecker, President and CEO of Centro. “The response to our products has been so overwhelmingly well-received by advertisers, agencies, and publishers. We’re quite confident that the best is yet to come.”

More than just buzz

Red Herring’s lists of top private companies are an important part of the renowned magazine’s tradition of identifying new and innovative technology firms and entrepreneurs. Companies like Google and eBay were spotted in their early days by Red Herring editors as some that would change the way we live and work.

After receiving more than 1,000 submissions and nominations, Red Herring’s editorial staff rigorously evaluated Centro and the other contenders through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. The Red Herring 100 North America companies are at the forefront of the technologies that are changing our lives in profound ways.

Honoring the best

To honor the Red Herring 100 companies, Red Herring has invited their CEOs and founders to present at its Red Herring Spring 2006 conference, a forum for technology’s most exciting companies, and to share their insights on the future of innovation and the entrepreneurial journey. Scheduled to take place at the Hyatt Regency Hotel in Monterey, this intimate, invitation-only conference will explore “The Pursuit of Disruption” and how it spawns unexpected opportunities, novel alliances, and great success stories.

About Centro:

Centro provides the most comprehensive local online media planning and buying and creative services in North America. Launched in 2005, Centro, through its services and proprietary technology, efficiently facilitates the buying and selling of online advertising between and among thousands of national clients and local online publishers. Through their respective agencies, Centro services Fortune 500 clients including American Airlines, AT&T, Dell, Fidelity, Ford, MasterCard, Mercedes-Benz, Northwest Airlines, State Farm, United Airlines and Wrigley’s. With offices in New York, Detroit, Dallas, San Francisco, Boston, and Los Angeles, the Chicago-based firm works with major online newspapers in the US, as well as local TV and Radio sites, alternative weeklies, business publications and internet yellow pages. For more information, please visit:

About Red Herring Spring 2006:

Red Herring Spring 2006 will assemble 300 of the continent’s most innovative and successful CEOs, investors, and corporate developers and feature a dynamic group of over 100 speakers that are pushing and breaking the boundaries of the business of technology. Themed “The Pursuit of Disruption,” it will be held May 23-25 in Monterey, California. Please contact Michael Felber at 650.428.2900 or email to request an invitation to attend the event. More information is available online at

About Red Herring Magazine:

Red Herring magazine is a sophisticated insider’s guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications and digital entertainment. Red Herring’s journalists report on how innovation and entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today’s fast-changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet at

Contact: Mark Naples

Red Herring Spring contact: Michael Felber, Media Relations contact: Xenia von Wedel,

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