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Centro - News: Newspaper National Network and Centro Announce Major Strategic Alliance - Press Releases
 
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Newspaper National Network and Centro Announce Major Strategic Alliance

For Immediate Release

Newspaper National Network and Centro Announce Major Strategic Alliance

Partnership Enables Precise Cross-Media Marketing across America’s Newspapers and Local Interactive Media Properties

New York, NY – May 5, 2006 - Newspaper National Network, LP, a sales and marketing partnership of America’s leading newspapers, today announced a strategic alliance with Centro, the leading provider of local interactive media services and technology. This alliance will enable advertisers to more readily develop and place integrated campaigns across thousands of print and online newspapers.

Local newspapers have the leading web site in 74 of 81 metropolitan markets, according to The Media Audit. Newspaper web sites reach 55 million adults each month, which is more than one-third of internet users, according to Nielsen/NetRatings as reported by NADBase. Additionally, 8 in 10 adults are reading the newspaper over the course of a week.

“This alliance brings the power of local engagement to national advertisers. In conjunction with Centro, we accentuate the extensive reach and impact that print and online newspapers provide,” said Jason E. Klein, President & CEO of the Newspaper National Network.

“For more than a decade, Newspaper National Network has been a leader in helping marketers efficiently and easily place advertising in thousands of newspapers across the country which is exactly what Centro does for marketers across the web assets of the same newspapers. With NNN, we can now bring the true power of offline and online newspaper integration to national advertisers,” said Shawn Riegsecker, Centro President. “NNN’s efforts on behalf of the newspaper industry and their commitment to the success of their clients are exemplary. We’re very excited to enter into this alliance.”

About Centro

Centro was borne out of its parent, Intégrent, in 2005 to create systems and processes to more efficiently and effectively facilitate transactions between national agencies and local publishers. Since 2001, Intégrent has enabled national advertisers and their agencies to reach buyers at the local level by providing media services and industry-leading technology for many of the premier local sites on the web. The company enables clients such as Allstate, American Airlines, Dell, E*Trade, MasterCard, Mercedes-Benz, Northwest Airlines, SBC, State Farm, United Airlines and Wrigley’s to effectively and efficiently reach high-demographic consumers on premium-branded local web sites. With offices in New York, Detroit, Dallas, San Francisco, Boston, and Los Angeles, the Chicago-based firm works with major online newspapers in the US, as well as local TV and Radio sites, alternative weeklies, business publications and internet yellow pages. For more information, please go to: www.centro.net.

Contact: Mark Naples
m: 646.265.7372
Email: mnaples@witstrategy.com

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