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Centro - News: Allied Advertising and Centro Enter Strategic Alliance - Press Releases
 
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Allied Advertising and Centro Enter Strategic Alliance

For Immediate Release

Leading Print Media and Local Interactive Media Buying Services to Launch Opportunities Enabling Precise Cross-Media Entertainment Marketing

Los Angeles, CA – March 21, 2006 – Allied Advertising, the leading provider of local marketing solutions to the entertainment industry, and one of the top newspaper-placement agencies in North America, and Centro, the most comprehensive provider of local interactive media services, announced today that the companies have entered a strategic alliance.

The strategic alliance will enable Allied’s clients in the motion picture industry and other entertainment categories to marry their local print and interactive media buys in any U.S. market through Centro’s technology and services.

“Both Allied and Centro believe that local marketing is crucial to effectively reaching consumers,” said Gerry Feldman, Allied President. “With newspaper and other local websites frequently the leaders in their respective markets, there is a tremendous opportunity for us to offer an integrated package of traditional and online media at the local level.”

“As a national provider of local marketing services, we understand that buying hundreds or even thousands of local media properties can be a daunting task for advertisers,” said Mr. Feldman. “So we know the importance of knowing the properties in each market, maintaining those relationships, and executing flawlessly. Centro clearly offers these capabilities in the local interactive space.”

“For many years, Allied has been doing for the movie industry what Centro intends to do across as many industries as possible: provide a one-step means of reaching across many branded media properties in multiple markets,” said Shawn Riegsecker, Centro President. “We’ve worked with them in the past and have been so impressed with the value they provide both buyers and sellers, so we’re tremendously excited to enter this alliance with them.”

About Allied Advertising

Allied Advertising, Public Relations is one of the leading entertainment marketing agencies in North America. Allied specializes in local marketing solutions, offering customized advertising, publicity and promotional campaigns that boost the effectiveness and efficiency of its clients’ marketing investments. Allied’s clients include many of the motion picture industry’s leading companies, such as Disney, Fox, Miramax, New Line, Paramount, Universal and The Weinstein Company, as well as numerous live theatre shows, events and other entertainment venues. With over 300 employees in 24 offices across the U.S. and Canada, Allied offers its clients national presence with local expertise.

About Centro

Centro provides the most comprehensive local media planning, buying, creative and technology services to the North American Interactive market. Launched in 2005, Centro helps brands and agencies efficiently facilitate the buying and selling of advertising between and among thousands of national clients and local online publishers. Through its partner agencies, Centro services many Fortune 500 clients including American Airlines, AT&T, Dell, E*Trade, Ford, MasterCard, Mercedes-Benz, Northwest Airlines, State Farm, United Airlines and Wrigley’s. With offices in New York, Detroit, Dallas, San Francisco, Boston, and Los Angeles, the Chicago-based firm works with major online newspapers in the US, as well as local TV and Radio sites, alternative weeklies, business publications and internet yellow pages. For more information, please visit: www.centro.net.

Contact: Mark Naples: m: 646.265.7372. Email: mnaples@witstrategy.com.

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