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Centro - News: Centro and Newspaper Services of America - Press Releases
 
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Centro and Newspaper Services of America

Centro and Newspaper Services of America Announce Strategic Alliance

For Immediate Release

DOWNERS GOVE, IL (PRNEWSWIRE)—October 4, 2007 – Centro, the recognized leader in local online media planning and buying and Newspaper Services of America, the largest single buyer of newspaper advertising in the US, today announced a strategic alliance that brings together local digital and print advertising planning, buying and placement capabilities unrivalled in scale and scope.

“This partnership allows our many clients to integrate and optimize their local, targeted digital and print promotional strategies,” said Dave Walker, CEO of NSA. “We can now fully realize the opportunity created by robust on-line newspaper audiences and combine that opportunity with large scale and highly-cost-effective delivery of targeted print promotional materials. It’s a great one-two punch.”

Shawn Riegsecker, CEO and founder of Centro, added, “NSA’s 50+ client portfolio and long-standing credibility allows Centro to further integrate its offering between newspaper websites and newspaper print delivery. Helping clients utilize the power of the newspaper brand in both print and online has proven incredibly effective for marketers. The synergies that newspaper websites offer are a natural fit for the heaviest investors in print advertising, NSA’s retail clients.”

Walker praised Centro’s innovation: “Shawn saw in local online audiences much the same opportunity that NSA founders saw in 1991 with targeted pre-prints. He invented a company that makes a very valuable but fragmented media channel easy to buy. Centro’s technology system eliminates almost all of the friction associated with buying local He’s a visionary partner that adds tremendous value to our long-term strategies.”

Craig Desens, Chief Development Officer of NSA, sees the alliance leading local online and print media applications forward with dynamic new innovations in targeting and cross-promotion. He added, “Not only will we share many of the great relationships with newspapers we’ve both worked hard to build, but we’ll be able to bring new thinking and new applications forward to a marketing community eager to make their channel investment strategies fit together on a local or market level.”

Riegsecker concluded: “By making a single point of contact between our two worlds, our clients will now be able to build local plans more strategically, with campaign analysis and management that leads to optimization. Together, we’ve built a very powerful local platform.”

About Centro
Centro provides the most comprehensive platform and services to ease the planning and buying of local online media for agencies throughout North America. Launched in 2005, Centro efficiently facilitates the buying and selling of online advertising among hundreds of national, regional, and local agencies and thousands of local online publishers. The company services more than 150 Fortune 500 brands along with hundreds of other businesses, both large and small, through their respective agencies and more than 6,000 local interactive publishers to simplify the complex process of buying local online media. With offices in New York, Dallas, San Francisco, Boston, Los Angeles, Charlotte, Cleveland and Atlanta, the Chicago-based firm works with all online newspapers in the US, as well as local TV and Radio sites, alternative weeklies, business publications and internet Yellow Pages. For more information, please visit: www.centro.net.

About Newspaper Services of America
NSA, a subsidiary of Interpublic Group (IPG), is the nation’s largest single buyer of newspaper advertising, planning and placing over $1.6Bil dollars in net working media across 36,000 ZIP codes and over 4500 newspaper and alternative delivery/direct mail distributors in the US. Founded in 1991, the company focuses on targeted promotional print advertising via pre-prints and ROP, enabled by a proprietary database of over 9500 print media delivery partners; two proprietary planning tools, MarketView and iAnalyze; and a proprietary placement platform, IOX. The company has offices in both Chicago and Atlanta and serves over 50 clients, including many of the nation’s largest print media advertisers. Most notably, over 33% of pre-printed inserts delivered on any given Sunday are planned and/or bought by NSA. In 2002, NSA was named the newspaper industry’s first-ever “Agency of the Year” by the Newspaper Association of America.

For more information, contact: Chief Executive Officer Dave Walker at 630-729-7790 or e-mail at david.walker@nsamedia.com.
Centro contact: Mark Naples: m: 646.265.7372. Email: mnaples@witstrategy.com.

This release and other information about NSA can be found on the World Wide Web at http://www.nsamedia.com.



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