Deprecated: Function set_magic_quotes_runtime() is deprecated in /home/devpoli/public_html/centro/news/textpattern/lib/txplib_db.php on line 14
Centro - News: Premiere Centro Local Media Publishers’ Summit an Overflow Success - Press Releases
 
Print

Premiere Centro Local Media Publishers’ Summit an Overflow Success

220 Local Digital Publishers Hear Dozens of Agency Execs Discuss the Future of Local Digital Media

For Immediate Release

Chicago, IL – May 17, 2007 – Centro, whose platform enables easier planning and buying of local online media for agencies, hosted its first annual Local Media Publisher Summit on Tuesday and Wednesday of this week. The overflow crowd of publishers and agencies from across the US were testament not only to the success of the event, but also to the surge of momentum local media publishers are realizing in the current marketplace.

Centro invited approximately 180 publishers to hear panelists from leading agencies and others speak about their views on the future of local digital media. Amazingly, more than 220 publishers from across the US descended on Chicago Tuesday for the two day event, including more than 30 “walk-ups” who flew into town to attend. These included executives from Newspaper, TV, Radio, Alternative Weekly and Business publications.

“Centro seems to know best how to accommodate the agency perspective on where the local media industry is heading, how our online advertising decisions are made, and what we need to service our clients who want to reach local audiences,” said Dave Russell, Director of Interactive and Digital Media for GSD&M and a panelist.

Other panelists at the Centro Local Media Publishers Summit included Ken Doctor of Content Bridges, formerly senior analyst covering the newspaper industry for Outsell; Stacy Boone of Target; Jeff Hughes of GM Planworks; Matthew Wood from Avenue A Razorfish; and roughly a dozen others from the buy side, each discussing what they would like to see in the coming from branded local media publishers.

“The strength of the local industry and what they’re doing to improve their offerings to national advertisers and gain ground back against the portals and networks is inspiring,” said Shawn Riegsecker, Centro’s CEO and host of the Summit. “The local online segment has been somewhat of a sleeping giant and one of our goals has been to help mobilize the segment as a strong and cohesive unit. After witnessing the last two days, I think it’s clear local publishers have awakened and are poised to move the entire industry.”

About Centro

Centro provides the most comprehensive platform and services to ease the planning and buying of local online media for agencies throughout North America. Launched in 2005, Centro’s platform and services efficiently facilitate the buying and selling of online advertising among hundreds of national, regional, and local agencies and thousands of local online publishers. The company services more than 150 Fortune 500 brands along with hundreds of other businesses, both large and small, through their respective agencies and more than 3,000 local interactive publishers to simplify the complex process of buying local online media. With offices in New York, Dallas, San Francisco, Boston, Los Angeles, Cleveland and Atlanta, the Chicago-based firm works with all online newspapers in the US, as well as local TV and Radio sites, alternative weeklies, business publications and internet Yellow Pages. For more information, please visit: www.centro.net.

Contact: Mark Naples: m: 646.265.7372. Email: mnaples@witstrategy.com.



Subscribe to Centro's Newsletters to find innovative ideas, insightful tips, and the latest news in the local interactive marketplace.
* Email
* First Name
* Last Name
Company
* Subscribe to:

* = Required Field