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Centro - News: Arlo Laitin Opens Intégrent Boston Office - Press Releases
 
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Arlo Laitin Opens Intégrent Boston Office

For Immediate Release

Boston.com Sales Manager Provides Experienced New England Presence for Chicago-Based Local Media Services Company

Chicago, IL – October 17, 2005 – Intégrent’s pick to head their Boston office comes from the center of the Boston digital community. Today, the company announced the opening of its Boston operations and the hire of Arlo Laitin to run it. Laitin joins Intégrent as Director of Sales for New England.

Most recently, Mr. Laitin had been Sales Manager for Boston.com, a division of New York Times Digital, where he led a national advertising sales team for the Boston Globe’s website and the leading regional portal in New England. At Boston.com, his team increased revenue year over year, attaining new records through 2004. He worked closely with The Boston Globe’s in developing print and online cross promotional opportunities. Prior to his term at Boston.com, he worked as an account executive for Cendant Corporation and Medsafe, Inc. He is a graduate of the University of Vermont.

“Arlo’s work on behalf of brands like Citizens Bank, Fidelity, Ford, Volkswagen, Vonage and Warner Brothers has always been strong,” said Shawn Riegsecker, Intégrent’s Founder and President. “When you’re representing respected brands like these on a premium context site such as Boston.com, you have to provide a level of service most clients within interactive are unaccustomed to receiving. Arlo brings this level of service, commitment and leadership to our team.”

“Having worked for Boston.com, I’ve seen agencies not buy local websites because of the inherent difficulty in trying to work with hundreds of local publishers,” said Mr. Laitin. “Intégrent’s model of helping agencies buy local media on a national scale through one company is nothing short of genius and a solution my clients look forward to utilizing.”

About Intégrent

Since 2001, Intégrent has enabled national advertisers and their agencies to reach buyers at the local level by providing media services and industry-leading technology for many of the premier local sites on the web. The company enables clients such as Allstate, American Airlines, Dell, E*Trade, MasterCard, Mercedes-Benz, Northwest Airlines, SBC, State Farm, United Airlines and Wrigley’s to effectively and efficiently reach high-demographic consumers on premium-branded local web sites. The Chicago-based firm works with more than 90 percent of all major online newspapers in the US, as well as local TV and Radio sites, alternative weeklies, business publications and internet yellow pages. For more information, please go to: www.intégrent.com.

Contact: Mark Naples: m: 646.265.7372.
Email: mnaples@witstrategy.com.

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