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Centro - News: Tyler Kelly Opens Intégrent Dallas Office - Press Releases
 
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Tyler Kelly Opens Intégrent Dallas Office

For Immediate Release

Tyler Kelly Opens Intégrent Dallas Office Former Forbes Magazine Southwest Manager Keys Texas Expansion for Chicago-Based Media Services Company

Chicago, IL – October 10, 2005 – Intégrent’s growth continued to expand beyond its Chicago base today, as the company announced the opening of its Dallas office and the hire of Tyler Kelly to run it. Kelly joins Intégrent as Director of Sales for the Southwest region.

Most recently, Mr. Kelly had been Southwest Manager for Forbes magazine, where he increased the magazine’s market share through more than 100 clients’ business each of the previous two years. For three years prior to Forbes, Mr. Kelly was a Territory Manager at Publicitas North America, where he sold advertising for Sports Illustrated and helped launch “Sports Illustrated on Campus” in the Southwest territory. During his tenure there, he worked closely with Frito Lay on the development of an exclusive print promotion targeting the college audience. Mr. Kelly began his career as an advertising representative for Real Media, one of the original Internet media services and technology firms. He is a graduate of the University of Kansas.

“Tyler and I worked together years ago at Real Media, so I know how talented he is at seeing the big picture and keeping his clients happy,” said Shawn Riegsecker, Intégrent’s Founder and President. “Anyone who’s grown the brand relationships he has at the kind of premium publications he’s represented is a real asset, and we’re excited to have him open our Dallas office.”

“Intégrent continues to push the envelope of what is possible for premium brands online – both media brands and advertisers’ brands,” said Mr. Kelly. “I’m looking forward to being able to provide strategic products such as ours to my expanding client base throughout the Southwest.”

About Intégrent

Since 2001, Intégrent has enabled national advertisers and their agencies to reach buyers at the local level by providing media services and industry-leading technology for many of the premier local sites on the web. The company enables clients such as Allstate, American Airlines, Dell, E*Trade, MasterCard, Mercedes-Benz, Northwest Airlines, SBC, State Farm, United Airlines and Wrigley’s to effectively and efficiently reach high-demographic consumers on premium-branded local web sites. The Chicago-based firm works with more than 90 percent of all major online newspapers in the US, as well as local TV and Radio sites, alternative weeklies, business publications and internet yellow pages. For more information, please go to: www.intégrent.com.

Contact: Mark Naples: m: 646.265.7372.
Email: mnaples@witstrategy.com.

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