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Centro - News: Industry Veteran Joins Intégrent - Press Releases
 
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Industry Veteran Joins Intégrent

For Immediate Release

Marc Kiven former Sr. VP, Corporate Development at Right Media has joined Intégrent as SVP, General Manager of Network Operations for the Fast-Growing Chicago-Based Media Services Company

Chicago, IL – September 20, 2005 – Intégrent continued its hiring of senior web industry executives today, announcing that industry veteran Marc Kiven from Right Media has come aboard as Senior Vice President and General Manager of Network Operations for Intégrent. Mr. Kiven joins Hans Theisen, who joined from PointRoll in July to become Senior Vice President for the fast-growing Chicago-based media services company.

At Right Media, Mr. Kiven held the position of Senior Vice President Corporate Development where he played a visible and active role building Right Media into the fastest growing media network in the world. He was responsible for promoting Right Media’s Auction-Based Media Marketplace and its Yield Management and Predictive Optimization technologies to premier publishers and advertisers around the world. At Intégrent, Marc will play a similar role in building the largest brand network for advertisers and agencies who need national reach in a quality publishing and contextual environment.

“You don’t pass up the opportunity to bring a leader with Marc Kiven’s experience and credentials to build and manage your network,” said Shawn Riegsecker, Intégrent’s Founder and President. “Marc’s experience at aQuantive and most recently, Right Media, adds tremendous depth to our knowledge and experience in the fields we’re targeting and growing.

Prior to his work at Right Media, Mr. Kiven was one of the founding members of aQuantive’s (NASDAQ: AQNT) Atlas DMT Division. In that role, it took him just over one year to establish Atlas DMT as a leading brand in New York City, Chicago, San Francisco, London and Toronto. Prior to that, he had been senior director of major account sales for Avenue A, where he began his interactive marketing career in early 1998.

“At Intégrent, we’re building the premiere network of traditional media-branded sites from relationships born from years of working with these companies across the US,” said Mr. Kiven. “I look forward to remaining close to the team at Right Media, and to working with them here at Intégrent.”

About Intégrent

Since 2001, Intégrent has enabled national advertisers and their agencies to reach targeted buyers by providing media services and industry-leading technology for many of the premier national and local sites and the branded business sites on the web. The company enables clients such as Allstate, American Airlines, Dell, E*Trade, MasterCard, Mercedes-Benz, Northwest Airlines, SBC, State Farm, United Airlines and Wrigley’s to effectively and efficiently reach high-demographic consumers on branded-only web sites at the local and national level. The Chicago-based firm works with more than 90 percent of all major online newspapers in the US, as well as premium sites, local TV and Radio sites, as well as alternative weeklies For more information, please go to: www.Intégrent.com.

Contact: Mark Naples: m: 646.265.7372.
Email: mnaples@witstrategy.com.

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