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Centro - News: Veteran Media Executive Joins Intégrent - Press Releases
 
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Veteran Media Executive Joins Intégrent

For Immediate Release

Former PointRoll Head of Midwest Sales Becomes Sr. Vice President for Chicago-Based Media Services Company

Chicago, IL—July 5, 2005— As Intégrent grows into one of the premiere interactive media services companies in the US, the company is building a team of savvy Web industry veterans who have already survived the ups and downs of the digital marketing environment. Today, the company announced that another one of these industry veterans has joined Intégrent, as Hans Theisen becomes Senior Vice President of Intégrent Media.

“Hans is a proven leader in interactive media – a real professional who understands the business from top to bottom,” said Shawn Riegsecker, Intégrent’s President. “We foresee continued growth as we have enjoyed these past few years by providing the kind of value that our clients have become accustomed to – managing their accounts in seamless fashion. The kind of experience that Hans brings to Intégrent is a big part of what will take us there.”

Mr. Theisen had opened and staffed PointRoll’s Chicago office beginning in April 2004. He established and closed annual agreements with GM, Starcom IP, and other agencies that helped make PointRoll the rich media leader. Mr. Theisen was formerly Sr. Vice President of HearMe’s Mplayer Entertainment Network, which was acquired by GameSpy Industries and is owned today by IGN in Mountain View, California. Mr. Theisen was formerly Advertising Director for Times Mirror Magazines, as well as Regional Sales Director for Chicago Magazine and a Management Consultant for Andersen Consulting (now Accenture) in Chicago.

“Intégrent is building the best means for advertisers to reach the local and national audiences they seek on branded sites,” said Mr. Theisen. “I’m excited to help build this business here in Chicago for national advertisers who want to reach consumers in a quality contextual setting.”

About Intégrent

Since 2001, Intégrent has enabled national advertisers and their agencies to reach targeted buyers by providing media services and industry-leading technology for many of the premier national and local sites and the branded business sites on the web. The company enables clients such as Allstate, American Airlines, Dell, E*Trade, MasterCard, Mercedes-Benz, Northwest Airlines, SBC, State Farm, United Airlines and Wrigley’s to effectively and efficiently reach high-demographic consumers on branded-only web sites at the local and national level. The Chicago-based firm works with more than 90 percent of all major online newspapers in the US, as well as premium sites, local TV and Radio sites, as well as alternative weeklies For more information, please go to: www.integrent.com.

Contact: Mark Naples:
m: 646.265.7372.
Email: mnaples@witstrategy.com.

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