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Centro - News: Bob Hoyler Joins Centro as President and Chief Operating Officer - Press Releases

Bob Hoyler Joins Centro as President and Chief Operating Officer

Bob Hoyler
President and Chief Operating Officer

Bob Hoyler, whose technology leadership at MyPoints generated revenue in excess of $63M before its sale at the height of the market in 2000, brings Centro the same kind of forward-thinking vision that fostered the success of MyPoints when few knew what motivating consumer loyalty through incentive programs online even meant.

Well ahead of the web curve, Mr. Hoyler had founded MotivationNet in 1996 after 20 years at the Keebler Company. MotivationNet was among the first companies that leveraged the power of the web in commoditized, amorphous markets, delivering value for partners and consumers alike. After becoming MyPoints in 1998, the company built a completely opt-in database of more than 10M names.

Mr. Hoyler’s 20 years at Keebler saw him become Senior Vice President, Diversified Businesses, and Chief Technical Officer by 1993. By that time, he had total P & L responsibility for $420 million dry and frozen food business with net operating income of $43 million, including manufacturing, distribution, sales and marketing. He also directed multiple sales forces selling to multiple distribution channels.

A graduate of Loyola University in Chicago with a MBA in Operations Management from Northwestern, Mr. Hoyler also has completed graduate studies in theology at St. Mary of the Lake Seminary in Illinois. He is co-founder of the Warm Blankets Orphan Care Foundation, which raises money, materials and recruits volunteers to serve over 100 orphanages in Cambodia and Indonesia.

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