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Centro - News: Grace Briscoe Joins Centro Sales Team as Account Executive - Press Releases

Grace Briscoe Joins Centro Sales Team as Account Executive

For Release Monday, December 11, 2006

Grace Briscoe Joins Centro Sales Team as Account Executive
Former Sales Strategy Head for to be Based in New York

Chicago, IL – December 11, 2006 – Centro, the most comprehensive provider of local interactive media services, announced today that Grace Briscoe has joined the company’s sales team as an account executive. Ms. Briscoe, who departs as both head of sales strategy and senior account manager, will be based in New York.

While at, Ms. Briscoe helped to found the Milwaukee Interactive Marketing Association, and was elected President of the organization in January 2006. With 7 years experience as an agency Media Planner & Buyer prior to joining, Ms. Briscoe increased revenue from out of market agencies by more than 200% while spearheading a 180% ad revenue surge year over year from her first to her second years at the property. Ms. Briscoe’s experience with national brands and their agencies positions her especially well to serve Centro’s thousands of locally branded sites, which serve literally every market in the US.

“Grace is exactly the kind of premier sales talent who will help us grow this company and thereby grow revenue for online newspapers,” said Hans Theisen, Centro’s Chief Revenue Officer. “She has continually thought ahead of the curve throughout her career – from developing a new proposal system that’s still in use at to establishing a new rate structure to make it easier for national agencies to do business with the site, what she’s done in Wisconsin mirrors what we’re building nationally.”

“Being part of this company that has been the topic of so much buzz throughout the digital news industry is tremendously exciting,” said Ms. Briscoe. “Connecting advertisers to the branded local media that consumers have depended on for so many years is what we’re about, and I’m thrilled to play my role in growing this business.”

About Centro
Centro was borne out of its parent, Intégrent, in 2005 to create systems and processes to more efficiently and effectively facilitate transactions between national agencies and local publishers. Since 2001, Intégrent has enabled national advertisers and their agencies to reach buyers at the local level by providing media services and industry-leading technology for many of the premier local sites on the web. The company enables clients such as Allstate, American Airlines, Dell, E*Trade, MasterCard, Mercedes-Benz, Northwest Airlines, SBC, State Farm, United Airlines and Wrigley’s to effectively and efficiently reach high-demographic consumers on premium-branded local web sites. With offices in New York, Detroit, Dallas, San Francisco, Boston, and Los Angeles, the Chicago-based firm works with major online newspapers in the US, as well as local TV and Radio sites, alternative weeklies, business publications and internet yellow pages. For more information, please go to:

Contact: Mark Naples: m: 646.265.7372. Email:

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